Digital channels do not only offer a bank’s customer the tools they desire to interact with their bank, at the same time they also do create clear benefits for banks. With the bank’s products become available through digital channels, there is a reduced need to have physical presence such as branches. A bank’s reach is no longer limited by the geographical coverage of their branch and agent network once digital banking becomes available to their customers and as a result, the reach of a bank is no longer limited by their physical presence, allowing to access new clients that were not in reach before. Consumers are able to perform basic operations through self-service, reducing the operational cost and allow banks to focus their resources on the more complex tasks and advisory tasks – enforcing the relation with their customers and increasing their cross selling opportunities.